Mail ads with credit card offers dropping off
Companies rethink inundation strategy
Dow Jones Newswires - Published July 25, 2006
NEW YORK -- The pesky piles of credit card offers that clog many Americans' mailboxes might start to taper off.
Since the early 1990s, the volume of credit card solicitations mailed to U.S. consumers has soared more than sixfold, with card companies last year sending out more than 6 billion offers, according to market-research firm Synovate.
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Companies rethink inundation strategy
Dow Jones Newswires - Published July 25, 2006
NEW YORK -- The pesky piles of credit card offers that clog many Americans' mailboxes might start to taper off.
Since the early 1990s, the volume of credit card solicitations mailed to U.S. consumers has soared more than sixfold, with card companies last year sending out more than 6 billion offers, according to market-research firm Synovate.
( cut for blah blah )