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wendyzskiA random guy and his Canadian/Australian friend rang our office doorbell today. Apparently they are architecture fans and knew about our building, and thought what the hell let's knock and see if we can go inside?
It's not terribly busy today - with the exception of one piece of misplaced mail, a slightly plugged toilet and a Quest To Find Out Who Made Our Office Furniture (which I eventually solved by reading the name on the file cart keys) I've mostly been immersed in a marketing book most of the afternoon. This history of the building is sort of a pet project of mine, so I took them around a bit. Showed them the hallways and my offices, and talked about the building and some of the photos and blueprints on the walls. It took a grand total of 10 minutes of my day and they got a LOT out of it.
Going back to the marketing books, I'm sort of thinking that we might want to try leveraging that kind of thing. What we have to sell is our service, but what makes this particular location so nifty is the space itself. The kinds of businesses that do well here KNOW this and actively seek it out because they have the kinds of clients that are impressed by this.
I'm supposed to start taking up some marketing, social networking and blogging tasks for the company, and the more I read the more I think that they have been going about things all wrong. They are writing "boost your small business" type of blog entries and they aren't signed by an individual. If you're going to leverage web-searching and blogging, you have to have actual content first.
Some ideas I'm bouncing around:
Little bio blurbs - if what makes us different is the personal touch, and the relationships our clients have with our site managers, then talk about the site managers. That way when people aren't calling "Leasing", they are calling "Linda, the leasing person".
Case studies - if we sell our flexibility to the needs of your business, then write about one such case. Ask them if we can use their name, and talk about how their needs changed over time and how we helped them adapt. Or if it makes fiscal sense to use this kind of setting because of a particular law or regulation, let's write about that.
The Chicago Architecture Foundation does tours. I'm thinking of contacting them as asking if they'd like to add Tree to a route? If it doesn't take much of my time. It's very indirect marketing, but it could work.
It's not terribly busy today - with the exception of one piece of misplaced mail, a slightly plugged toilet and a Quest To Find Out Who Made Our Office Furniture (which I eventually solved by reading the name on the file cart keys) I've mostly been immersed in a marketing book most of the afternoon. This history of the building is sort of a pet project of mine, so I took them around a bit. Showed them the hallways and my offices, and talked about the building and some of the photos and blueprints on the walls. It took a grand total of 10 minutes of my day and they got a LOT out of it.
Going back to the marketing books, I'm sort of thinking that we might want to try leveraging that kind of thing. What we have to sell is our service, but what makes this particular location so nifty is the space itself. The kinds of businesses that do well here KNOW this and actively seek it out because they have the kinds of clients that are impressed by this.
I'm supposed to start taking up some marketing, social networking and blogging tasks for the company, and the more I read the more I think that they have been going about things all wrong. They are writing "boost your small business" type of blog entries and they aren't signed by an individual. If you're going to leverage web-searching and blogging, you have to have actual content first.
Some ideas I'm bouncing around:
Little bio blurbs - if what makes us different is the personal touch, and the relationships our clients have with our site managers, then talk about the site managers. That way when people aren't calling "Leasing", they are calling "Linda, the leasing person".
Case studies - if we sell our flexibility to the needs of your business, then write about one such case. Ask them if we can use their name, and talk about how their needs changed over time and how we helped them adapt. Or if it makes fiscal sense to use this kind of setting because of a particular law or regulation, let's write about that.
The Chicago Architecture Foundation does tours. I'm thinking of contacting them as asking if they'd like to add Tree to a route? If it doesn't take much of my time. It's very indirect marketing, but it could work.
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Date: 2011-01-13 11:08 pm (UTC)Thinking of business blogging, you are a costumer, so you know of Fabric.com. Do you read their blog? Different people take turns posting about projects, so it's varied and no one person has to carry that load.